NEW YORK & LONDON – (COMMERCIAL THREAD) – Genius Sports Limited (NYSE: GENI) (“Genius Sports”), the official data, technology and commerce partner that powers the ecosystem connecting sports, betting and media, has been selected by the Argentinian Football Association (“AFA”) as its official exclusive Data & Streaming partner for all AFA competitions.
AFA is South America’s oldest football association and one of the most prestigious in the world. As the national governing body of football in Argentina, AFA organizes the entire league system from La Liga Profesional de Futbol – LPF ”(1st division) to Primera D, national cup competitions and national teams male, female and Olympic.
Through more than 3,300 matches per season and 13 competitions, Genius Sports will help connect fans, brands and sports betting around the world with all levels of Argentine football. Genius Sports has secured the exclusive rights to capture and distribute official AFA data and live video broadcasts for the regulated betting industry, providing sports betting with premium content to help acquire, engage and retain customers.
This partnership will be at the heart of AFA’s strategy to increase fan engagement and visibility at all levels of Argentine football. Genius Sports has also secured the official data distribution rights for the media in all AFA competitions, enabling brands, publishers and advertisers to leverage its suite of personalized advertising, content and messaging solutions for fans. .
To help expand the global reach of Argentinian football, Genius Sports will install state-of-the-art GeniusLive + cameras at more than 100 locations, capturing broadcast-quality streams that will power AFA’s OTT platform. Genius Sports will work in partnership with Pixellot and Argentine company La Corte for the production of all GeniusLive + events, enabling AFA to live stream over 2,000 new matches from eight competitions per season.
Claudio Tapia, President of the Argentine Football Association, said: “As a leading world football federation, one of AFA’s main objectives is to generate new sources of income by unlocking the value of its digital assets through new strategic partnerships. As part of this process, we are expanding our brand reach into new markets and developing our corporate partnerships.
“Today we are very excited to announce this strategic alliance with Genius Sports, the leading sports technology company that trusts our association and our vision and will help us prepare for a digital future. that this partnership will be essential to extend the visibility of Argentine football around the world and also opens up a range of new business possibilities. ”
Mark Locke, CEO of Genius Sports, said: “The Argentine Football Association is one of the most respected and prestigious organizations in world football. is a huge honor and further validation of Genius Sports’ outstanding credentials and strategy. ”
As a trusted integrity partner of the English Premier League, Dimayor Colombia and the German Football Association, Genius Sports will continue to protect all levels of Argentine football against threats of match-fixing and betting-related corruption. . Its betting monitoring system will provide 24/7 visibility and protection, comparing global betting patterns with predictive algorithms to automatically report any potentially suspicious activity.
The Asociación del Fútbol Argentino (AFA) is the governing body of football in the Argentine Republic and directs the organization and regulation of national teams and various football competitions across the country.
AFA is the oldest football association in South America and the eight oldest in the world. Its main objectives are to improve, promote, regulate and control football in the Argentine Republic and to organize football competitions in all its forms and branches, including women’s football, futsal and beach soccer.
About Genius Sports
Genius Sports is the official data, technology and commerce partner that powers the global ecosystem connecting sports, betting and media. We are a global leader in digital sports content, technology and integrity services. Our technology is used in more than 150 countries around the world, enabling sports to capture, manage and distribute their data and live video, driving their digital transformation and improving their relationships with fans.
We are the trusted partner of over 400 sports organizations around the world, including many of the world’s biggest leagues and federations such as the NFL, EPL, FIBA, NCAA, NASCAR, AFA and the PGA.
Genius Sports is uniquely positioned with cutting-edge technology, scale and global reach to support our partners. We are more than just a tech company, we build long-term relationships with sports at all levels, helping them to control and maximize the value of their content while providing technical expertise and round-the-clock support. .